Van Campen Liem has advised the International Finance Corporation (IFC) and Endure Capital

Van Campen Liem has advised the International Finance Corporation (IFC) and Endure Capital as the lead investors in a US$25 million Series A round in Brimore. Other investors include Algebra Ventures, Fawry, Flourish Ventures, DisrupTech Ventures and Endeavor Catalyst.

Founded in 2017 by Mohamed Abdulaziz and Ahmed Sheikha, Brimore has built a platform that leverages the power of individual social networks to enable broad, cost-effective market access. It enables manufacturers to sell their products directly to end consumers through a network of micro-distributors. This is achieved through the establishment of a distribution platform built on an interconnected network of individuals (mainly women), who sell directly in their surrounding neighborhoods by creating individual outlets, and where manufacturers can list their products, analyze market feedback, and adapt accordingly.

The VCL team included Saman Sadeghi, Tom Mitchell, Gülsüm Aslan, Pepijn van Egmond and Philip van Rossem.

Saman SadeghiThomas MitchellGülsüm AslanPepijn van EgmondPhilip van Rossem

For more information about this deal please visit:

https://techcrunch.com/2022/01/30/egyptian-social-commerce-startup-brimore-raises-25m-led-by-the-ifc-and-endure-capital/