Van Campen Liem congratulates Cartona with the closing of their USD 12mio Series A financing round

Van Campen Liem congratulates Cartona with the closing of their USD 12mio Series A financing round led by Silicon Badia with the participation of Finance in Motion, Global Ventures and Kepple Africa Ventures.  

Cartona, founded by Mahmoud Talaat, Rafik Zaher and Mahmoud Abdel-Fattah, is an e-commerce platform that digitizes the conventional trading industry, which includes ‘mom-and-pop shops’, FMCG makers, wholesalers and distributors. The company operates an asset-light model where it does not own a single product or vehicle and allows buyers to order inventory from a network of curated sellers via an app that provides a communication tool for promotions and a dashboard for market insights.

The VCL team acting for Cartona included Saman Sadeghi, Ruby Pickup and Pepijn van Egmond. The lead investor, Silicon Badia, was advised by Ingen Housz and Latham & Watkins.

For more information about this transaction, please visit: https://techcrunch.com/2022/07/25/egyptian-b2b-e-commerce-player-cartona-raises-12m-to-scale-and-explore-new-verticals/